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What is SEO ? Types of SEO

SEO is the method of raising the visibility of a web site on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating SEO friendly components into a web site. A winning SEO campaign can have, as a part of the enhancements, rigorously choose, relevant, keywords that the on-page improvement are designed to form outstanding for search engine algorithms. SEO is attenuated into 2 basic areas: on-page, and off-page improvement. On-page optimization refers to web site components that comprise an online page, like hypertext mark-up language code, matter content, and images. Off-page improvement refers, preponderantly, to backlinks (links pointing to the location that is being tuned, from other websites those are relevant).
What is SEO ? Types of SEO

White hat SEO 

White hat SEO utilizes techniques and strategies to boost the search engine rankings of a web site that do not infringe of search engine (mainly Google) tips. Some white hat SEO techniques include: prime quality content development, web site hypertext mark-up language improvement and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.

Black Hat SEO

Black Hat SEO exploits weaknesses within the search engine algorithms to get high rankings for a web site. Such techniques and strategies are in direct conflict with search engine tips. We can list some of those Black Hat SEO techniques: link spam, stuffing of keywords, cloaking, hiding of text, and hiding of links.
Steady, gradual, however lasting growth in rankings is outcome for White Hat SEO whereas fast, unpredictable, and short-lasting growth in rankings with Black Hat SEO.

Gray Hat SEO

The work of most SEO firms, however, operates in a very gray area, ably named Gray Hat SEO. whether or not on purpose or pressure from shoppers to deliver results, several SEO firms attempt to deliver solutions and results for purchasers by utilizing techniques that do not quite cross the road into black hat SEO, however are well outside of what would be thought-about white hat SEO. Gray hat SEO is recognizable by 'affordable' rating, since the SEO Company needs to scale back price by resorting to questionable techniques so as to deliver results, rather than extremely concerned campaign activities.

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