Thursday, 6 February 2014

Google Analytics - Tool for Website statistical analytics

Posted by Suhel Sayyad
Google Analytics could be a service offered by Google that generates careful statistics about a website's traffic and traffic sources and measures conversions and sales. The merchandise is aimed toward marketers as critical internet masters and technologists from which the business of web analytics originally grew. It’s the foremost wide used web site statistics service.
The basic service is freed from charge and a premium version is out there for a fee.
Google Analytics will track guests from all referrers, as well as computer programmers and social networks, direct visits and referring sites. It conjointly displays advertising, pay-per-click networks, email selling and digital collateral like links among PDF documents.

Google Analytics - Tool for Website statistical analytics

Features

Integrated with AdWords, users will currently review on-line campaigns by trailing landing page quality and conversions (goals). Goals may embrace sales, lead generation, viewing a particular page, or downloading a specific file.
Google Analytics' approach is to indicate high-level, dashboard-type knowledge for the casual user, and additional in-depth knowledge more into the report set. Google Analytics analysis will establish poorly playacting pages with techniques like funnel mental image, wherever guests came from (referrers), however long they stayed and their geographical position. It conjointly provides additional advanced options, as well as custom visitor segmentation.
Google Analytics e-commerce reportage will track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and lots of alternative commerce-related metrics.
Google Analytics launched Real Time analytics as of September 29th, 2011.
A user will have fifty website profiles. Every profile typically corresponds to at least one web site. It’s restricted to sites that have a traffic of fewer than five million page views per month (roughly a pair of page views per second), unless the location is connected to an AdWords campaign.
Google Analytics includes Google web site Optimizer, rebranded as Google Analytics Content Experiments.

Technology

Google Analytics is enforced with "page tags". A page tag, during this case known as the Google Analytics trailing Code could be a snip of JavaScript code that the web site owner user adds to each page of the web site. The trailing code runs within the shopper browser once the shopper browses the page (if JavaScript is enabled within the browser) and collects visitor knowledge and sends it to a Google knowledge assortment server as a part of a call for participation for an online beacon.

The trailing code hundreds a bigger php mscript file from the Google webserver and so sets variables with the user's account range. The larger file (currently referred to as ga.js) is usually 18 KB. The file doesn't typically have to be loaded, though, as a result of browser caching. Forward caching is enabled within the browser, it downloads ga.js one time at the beginning of the visit. What is more, as all websites that implement Google Analytics with the ga.js code use constant main file from Google, a browser that has antecedently visited the other web site running Google Analytics can have already got the file cached on their machine.
In addition to sending data to a Google server, the trailing code sets initial party cookies (If cookies are enabled within the browser) on every visitor's laptop. These cookies store anonymous data like whether or not the visitor has been to the location before (new or returning visitor), the timestamp of the present visit, and therefore the referrer website or campaign that directed the visitor to the page (e.g. search engine, keywords, banner or email).
If the visitor received the location by clicking on a link labeled with kid Traffic Monitor (UTM) codes such as:
http://toWebsite.com?utm_source=fromWebsite&utm_medium=bannerAd&utm_campaign=fundraiser2012
the tag values are passed to the info too.