Sunday, 16 March 2014

Some hidden benefits of blogging for online marketers

Posted by Suhel Sayyad
Nearly all marketers are probably accustomed to the myriad applications of blogging; it's one amongst verity workhorses of the web promoting world, in additional ways that than one. Last year via a study conducted by the Charlton school of Business Center for market research at the University of Massachusetts college unconcealed that 34 % of Fortune 500 firms are currently actively blogging, that depicted the most important increase within the range of Fortune 500 firms presently blogging since 2008.

However, fewer are cognizant of the very fact that higher than and on the far side giving a web site substantial SEO advantages and promoting healthier user engagement statistics generally, it also can play an integral role in their higher level promoting strategy additionally.

Some hidden benefits of blogging for online marketers

Three Hidden advantages Of Blogging For Marketers

Content Strategy – 

It’s exhausting to imagine a additional prosaic or commoditized product than personal or business checks. Quite virtually everybody uses them, however folks don't seem to be probably to pay any serious quantity of your time thinking of them. It’s exhausting to imagine any variety of promoting campaign dedicated to check-printing and distribution breaking this public apathy for his or her product. However, that's simply what the Checks Superstore website has done by developing an enticing content strategy on their web log. Take a glance at their social statistics and you’ll see that dozens of individuals are sharing articles printed on the web log of all things, a check printing concern. Content continues to be king.

Demographic Targeting – 

Another example of a strong promoting strategy a web log will facilitate firms execute is demographic targeting and reaching. cross-check the instance of the magnifier.com blog, a specialty website dedicated to commercialism all things associated with microscopes. Unsurprisingly, academic establishments and analysis establishments conjure an outsized portion of their consumer base. Their web log posts are a bunch of partaking, real-world applications of microscopes and associated technology that ar each amusive and informative. It’s exhausting to imagine content higher suited to their target demographic – all dead with nothing over a series of easy web log posts.

Authority Building – 

As relevant and in style social indicators still increase in connexion relative to look engine improvement and alternative technical considerations, true authority building and name management techniques have grownup in prominence with them. This has let firms in some industries establish their own branded blogs as a number of the definitive sources of knowledge concerning their merchandise, services, and methodology. cross-check the Moz web log of SEOMoz.com; it’s the entry into one amongst the most important and most established on-line promoting communities on internet|the net} – and it happens to be handily hosted on their own branded web property.

As you'll see, a large form of firms in associate degree improbably various set of niches have discovered that blogging has the potential to play a far larger role in their overall promoting strategy than antecedent thought attainable for many organizations. It continues to be one amongst the foremost efficient tools in terms of promotion for a web site, each in terms of technical program improvement additionally as user engagement.

Whether you employ your web log because the cornerstone of your overall content strategy, an important tool to have interaction with and target your demographic, a crucial element of your authority and brand-building efforts, or some combination of the 3, it offers alone strategic flexibility to your organization at associate degree improbably low value.


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Sunday, 9 March 2014

Phones turning into Spyware Zombies : RAT Infecting Google Play Apps

Posted by Suhel Sayyad
An easy to use new "Remote Administration Tool" malware package for android offers to infect users, steal their photos and text messages, on the Q.T. capture audio or video, record their calls, transfer their applications programme history and steal their email, Facebook and VPN account info. This apply of merchandising such a malware package targeting robot is therefore common it's a hypocorism among security researchers: an "Android RAT," for Remote Administration Tool.
Phones turning into Spyware Zombies : RAT Infecting Google Play Apps

However, the newest RAT is raising eyebrows within the security community attributable to its low price (just $300 for unlimited use, obtained via untraceable currencies like Bitcoin) and its ability to sneak past Google's automatic malware scanner within the Google Play app market, wherever legitimate showing, RAT-infected apps will hide unseen. Known as branchy, the new robot RAT package is being oversubscribed as an "APK Binder," which might take any original or taken android app and incorporate its own malware as a Trojan payload. when distributing the infected app, Dendroid's RAT customers will monitor the unfold of their infection via internet primarily based tools. RAT infected android devices will be remotely zombified by the wrongdoer, permitting nearly unlimited access to photos, information and messages on the device. The dendroid RAT provides full access to infected devices' camera and electro-acoustic transducer, and might place calls or listen in on a user's phone conversations or text messages.

Android spy tool dendroid. 

Distributing dendroid is simple as a result of, as a report by security firm Lookout declared, "it appearance as if branchy was designed with evading Play Store security in mind." The firm noted that, "Amongst its varied options, dendroid options some comparatively easy — nevertheless uncommon — anti-emulation detection code that helps it evade detection by chucker-out, Google's anti-malware screening system for the play store."
Google's chucker-out scans for malware by emulating submitted apps to review their practicality for telltale, felonious behaviors. Dendroid-infected android apps are designed to be sensible enough to avoid death penalty their malware code whereas being run in emulation by Google's chucker-out scanning method. Malware is Android's primary exclusive app. Most malware is incentivized by business activity, usually by presenting ads or spreading spyware which will harvest valuable selling information. Additionally to those, branchy conjointly offers to earn its keep as a tool for generating huge Denial of Service attacks across the population of its infected devices.

How to avoid dendroid

Android users will adopt an equivalent protections that Windows computer users did throughout the malware crisis that overrun Microsoft's platform 10 years past. That features not putting in apps from untrusted sources and putting in third party malware scanner tools. Over the past 10 years but, a big portion of Windows users have merely switched from the wide open, malware saturated Windows platform to Apple's Macs and iOS devices. Macs ne'er became a big malware target, a bonus Apple publicized and worked to preserve. When it introduced iOS in 2007, Apple incorporated a brand new security model that tried to destroy the low hanging fruit supporting the malware market on previous mobile devices.
Apple declared that it "designed the iOS platform with security at its core," description that, "when we tend to commenced to form the most effective doable mobile OS, we tend to histrion from decades of expertise to create a wholly new design. We tend to consider the protection hazards of the desktop setting, and established a brand new approach to security within the style of iOS. We tend to developed and incorporated innovative options that tighten mobile security and shield the complete system by default. As a result, iOS could be a major success in OS security."
Apple has since brought several of those protections to its desktop raincoat platform, from signed apps to a secure app market and regular free code updates that concentrate on and solve vulnerabilities quicker than malware authors will build a business around them.
In stark distinction, Google merely recreated Microsoft's malware-harboring platform among mobile devices via android, permitting third party developers to unleash "open" apps which will acquire inappropriate access to user content and information.
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