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What does the New Housing Logo Stand for?

Housing.com has branded itself like never before. The company now has a logo which tells an onlooker to ‘Look up’. This is neither a literal statement nor a metaphorical one to visit the housing.com website. It means much more; it points to something much larger. 

What does the New Housing Logo Stand for?
 

Look up is a journey; a symbol of optimism. When housing.com invites people to ‘look up’, it persuades them to explore their own paths and strive for a better life. The symbol stands for optimism and can do attitude. The symbol says that it is with them every step of their way, making way for them in improving their lives.

The company is not defined by the logo.
The logo does not drive the company.
They are merely reflections of one another and offer the same outlook. ‘Look up’ is an exhibition of positivity; driven by an attitude to push the envelope. The symbol indicates that the company not only believes in excellence but also in evolution. It does not stop when there are hurdles; it does not stop when it has achieved success. It keeps going; with a watchful eye towards the future. It keeps pushing its boundaries.

Housing.com has been able to break all conventional boundaries; and yet it believes that the best way to progress is to persuade all stake holders to join it as it moves into a new and unexplored future; on a journey that is exciting, exhilarating and fulfilling.

Why does Look Up indicate progressive thinking?

The ‘Look up’ symbol has a sharp top edge. It looks like an arrowhead pointed upwards. It is symbolic of progressive thinking and acute skills. The portal so far has successfully been able to extract meaningful insights from an ocean of data to help people find “homes” from huge collections of “houses”. It has been able to successfully incorporate mathematics and technology to deliver unique results and services. This renders a clear picture of the company spearheading into the future and inviting everyone to accompany it on the journey.

The underside of the logo has softer curves; indicating shelter. It ensures that it does not rush ahead; only to turn back to see that others have been left behind. The end users are everything to housing.com and hence it wants them to tag along; while ensuring that they enjoy the ride as the portal manoeuvres through the oceans of seemingly ungainly and unfathomed data. The symbol is like an ice cutter, breaking ice and making its way through the ocean while the people within the ship are oblivious of the effort that is going into it; and they merely witness progress. It can also be compared to a supersonic aircraft, with wings swept back to help it cross the Mach threshold. The pilot inside does not feel the turbulence or the shockwaves.

The Look up symbol also locks up with the apex of photographs-90 degrees- to accommodate content related to houses, photographs or all kinds of numeric data. It is indicative of progressive outlook and information dissemination to bring about transparency in an otherwise seemingly lurid business.
The 90 degrees exhibited in the ‘Look up’ symbol is indicative of technology. There are rare examples of right angle in nature. However the importance right angle in optics, aerodynamics and engineering is well founded.

To Conclude

Housing.com is now represented by a symbol which exudes the spirit of the organization- progressive, optimistic and innovative. Housing is here. Look up!

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